NUJP Inc. is pleased to announce that it has made an investment in Spice Resonare Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Haruka Morita; hereinafter “Spice Resonare”).

■ About Spice Resonare Inc.

Spice Resonare was founded as a brand that reinterprets the world’s spice cultures through a Japanese sensibility. Guided by the concept of “creating opportunities and spaces for resonance through spice,” the company plans to develop a broad product lineup built around spices, including craft gin, fragrances, and cakes. Moving beyond the conventional role of spices as mere seasoning, Spice Resonare aims to create new forms of experiential value in which aroma and taste connect people with one another, and people with culture.

■ Background of the Investment and Future Plans

We decided to invest in Spice Resonare out of a shared belief in its vision: to take spice—a cultural resource common to the entire world—as a starting point and generate new value through a uniquely Japanese sensibility. Our aim is to support the company’s business growth.

Going forward, our involvement will extend beyond capital support. We will collaborate with Spice Resonare in areas such as product branding, sales channel expansion, and overseas market entry, working together to create value that draws on the strengths of both companies.